Optima Web Solutions · Voyant Legal · Facebook and Instagram ads

Meta Ads Launch Plan

Round two, built from today's call. Asset protection leads, for two audiences: Utah business owners, and families planning for long-term care. One small ad set keeps the simple-planning crowd in the net. Flat fee moves to supporting copy. Green-light the copy and we build.

Prepared by Tysen Creager, Optima Web Solutions, for Lance Drollinger · Round two, October 16, 2026

The plan

Leads, not awareness. Pixel and conversion tracking go in first, every ad is served to a named audience, and every ad has a way to raise a hand: a free consultation for warmer traffic, a short in-ad form for people still learning what you do.

Campaign 1 · Prospecting

Three ad sets, each with its own audience and its own creative.

  • A · Business owners. LLC piercing, structure and tax, exit planning. AP1, AP2, a review. About 35% of spend.
  • B · Long-term care families. Pre-planning vs. crisis planning, Medicaid eligibility, trusts that protect income. AP3, a review. About 35%.
  • C · Simple planning. The will-vs-trust carousel. About 10%. Catches the broader crowd cheaply.

Campaign 2 · Retargeting

People who visited the site in the last 90 days, engaged with your Facebook or Instagram, or watched a video. About 20% of spend.

  • Both review ads, "partners for life" with the team photo, and the Michael and Nathan videos once recorded
  • Button says Book Now

Budget, confirmed today

WherePer dayShare
Business owners$2835%
Long-term care families$2835%
Simple planning$810%
Retargeting$1620%
Total$80$2,400 / month

What to expect. The first two to three weeks are a learning period: Meta is still finding the people who respond, results swing day to day, and changing anything resets the clock. We hold steady through it and judge the campaign on weeks four through eight. Targets after that: cost per lead under $120 on website leads, cost per booked consultation under $200. Targets, not promises.

The creatives

Six concepts plus the carousel, each in square and 4:5, in the order they matter. The first three are new since today's call. Read the headline and the first two lines of each; that is what people see before they decide to keep scrolling.

Your LLC protects the business. What protects you? ad, 4 by 5 Your LLC protects the business. What protects you? ad, square
AP1

Your LLC protects the business. What protects you?

Audience: Utah business owners, ages 30 to 65+, within about 20 miles of the four offices (ad set A)

Business owners. Your hook from today: the LLC gets pierced and someone comes after you personally. The ad names the one scenario where the wall fails and offers the second wall.

Primary text

Most Utah business owners believe the LLC is the wall between the business and their personal life. It is, until a court pierces it. Then the house, the savings, and the next business are all on the table.

Asset protection planning builds the second wall: the right trust, the right entity structure, the right titling, set up before anyone files anything. Voyant Legal does this work for business owners across Utah. Free consultation. Flat fee, quoted upfront.

Headline options

  • What if your LLC gets pierced?
  • Protection beyond the LLC
  • Is your business structured right?

Lands on voyantlegal.com/asset-protection-planning/

$1.1 million in taxes, or $0 ad, 4 by 5 $1.1 million in taxes, or $0 ad, square
AP2

$1.1 million in taxes, or $0

Audience: Utah business owners thinking about a sale, succession, or exit (ad set A)

Business owners thinking about a sale or succession. Your example from today, anonymized. Needs your OK on the figures; every version carries "Results depend on the facts of each case."

Primary text

A business owner came to us with three ways to sell the company to his employees. Two of them meant roughly $1.1 million in taxes. The third, structured correctly, meant zero.

That is the difference a conversation can make before an exit, a sale, or a succession. Voyant Legal's Legacy Office brings the attorney, the tax strategy, and the investment plan to one table. If you're even thinking about an exit in the next few years, talk to us first. Free consultation. Results depend on the facts of each case.

Headline options

  • Thinking about selling? Call first.
  • $1.1M in taxes, or zero
  • Structure the sale before the sale

Lands on voyantlegal.com/legacy-office-in-utah/

Pre-planning or crisis planning ad, 4 by 5 Pre-planning or crisis planning ad, square
AP3

Pre-planning or crisis planning

Audience: Utah adults 45 to 65 with aging parents, and adults 60+ planning for themselves (ad set B)

Long-term care families: adult children with aging parents, and people planning for themselves. Your phrase, "pre-planning versus crisis planning," with Medicaid as the practical reason to act now. No language that implies the viewer's age or health.

Primary text

There are two ways Utah families handle long-term care costs.

Pre-planning: the right trust set up years ahead, assets protected, Medicaid eligibility preserved, decisions made calmly.

Crisis planning: a scramble after the diagnosis, far fewer options, and a lifetime of savings at risk.

Voyant Legal helps families do the first one. Elder law, Medicaid planning, and trust-based asset protection, on a flat fee quoted upfront. Free consultation, in person at four offices or online.

Headline options

  • Pre-plan now, or crisis-plan later
  • Protect savings from care costs
  • Medicaid planning, done early

Lands on voyantlegal.com/elder-law/

Review: "unique and rare" ad, 4 by 5 Review: "unique and rare" ad, square
C5a

Review: "unique and rare"

Audience: Business owners (ad set A) and retargeting

Two review creatives, both from R. R.'s recent Google review. This one speaks to service and goes to the business-owner audience.

Primary text

"Having 30+ years of experience in customer service, I assure anyone reading this review that Voyant is unique and rare. You know how much lack of excellence and good service is out there. The Voyant team is the absolute BEST!" R. R.

Asset protection, business planning, and estate planning for Utah business owners. Over 350 five-star Google reviews. Free consultation.

Headline options

  • 350+ five-star Google reviews
  • "Unique and rare"
  • Utah families trust Voyant Legal

Lands on voyantlegal.com/estate-planning/

Review: "capacity, knowledge, ethical and professional character" ad, 4 by 5 Review: "capacity, knowledge, ethical and professional character" ad, square
C5b

Review: "capacity, knowledge, ethical and professional character"

Audience: Long-term care families (ad set B) and retargeting

The second R. R. snippet, on the image, speaks to character and working around the family's needs. The third ("bends over backwards ... when our hearts were heavy") runs in the text. Goes to the long-term care audience.

Primary text

"The Voyant legal team bends over backwards to help their customers fast and get the job done right, in our case this was at a moment when our hearts were heavy." R. R.

Elder law, long-term care planning, and trust-based asset protection for Utah families. Over 350 five-star Google reviews. Free consultation at four offices or online.

Headline options

  • 350+ five-star Google reviews
  • Utah families trust Voyant Legal
  • Rated 4.9 by Utah families

Lands on voyantlegal.com/estate-planning/

Your free consultation is waiting (retargeting) ad, 4 by 5 Your free consultation is waiting (retargeting) ad, square
C6

Your free consultation is waiting (retargeting)

Audience: Retargeting only: site visitors in the last 90 days, Facebook and Instagram engagers, video viewers

Retargeting only, for people who already visited the site: the simplest offer, then the partners-for-life promise, with the team photo.

Primary text

Your free consultation is still open, and the price is still flat.

At Voyant Legal the relationship doesn't end when the documents are signed. Call with a question a year from now and we'll answer it, no invoice. Three years in, we review the whole plan at no charge.

Book when you're ready. Four Utah offices and virtual appointments.

Headline options

  • Your free consultation is waiting
  • We're your partners for life
  • Questions later? No bill.

Lands on voyantlegal.com/contact/#scheduler

Carousel · Will or trust?

Audience: broad simple-planning ad set, ages 35 to 65+ near the four offices, about 10% of budget (ad set C)

Five swipeable cards written for people who have never heard the word probate. Primary text: "Will or trust? Most people aren't sure what the difference means for their family. Swipe for the five things that change, in plain English. Flat-fee planning from Voyant Legal, quoted upfront. Free consultation."

Carousel card 1Carousel card 2Carousel card 3Carousel card 4Carousel card 5

Video scripts for Michael and Nathan

Michael · "Your LLC is one wall" (35 to 40 s)
If you own a business in Utah, your LLC has one job: keep the business's problems away from your personal life. It does that job right up until a court decides it doesn't. When an LLC gets pierced, your house, your savings, and your next business are all on the table. Asset protection is the second wall. The right trust, the right structure, the right titling, set up before anyone sues. And when it's time to sell? We had a client with three ways to sell to his employees. Two of them cost about one point one million in taxes. The third cost nothing. Same business. Before you sign anything, talk to us. The first conversation is free.
Nathan · "Two kinds of families" (30 s)
Two kinds of families come into my office. The first one planned five years ago. The trust is in place, the assets are protected, and if Mom needs care, Medicaid is an option and the savings stay in the family. The second one calls the week of the diagnosis. We can still help, but there are fewer options, and more of what they built is at risk. Same family, same love, different timing. Pre-planning is calmer, it's cheaper, and it keeps more at home. If you're the first kind, or you want to be, the consultation is free.
Third video · Lance's pick

Open slot. Film whatever you want to say about the value Voyant brings that other firms don't. We caption and cut it.

What I need from you

What happens next

With your green light, I finish the conversion tracking, build both campaigns, and launch as soon as possible. Videos join the retargeting campaign as soon as they are recorded. Weekly numbers every Monday for the first month, then inside the monthly SEO report.